Bluey
If you’ve got a child under six in your life at the moment you’ll know. Bluey isn’t something they channel halfheartedly while they eat their toast. Bluey is THE. THING. It’s on before school and on demand as soon as they’re home. It’s the show parents half threaten to return to only to end up properly watching because…it’s actually good. And it’s why gifts like this hit differently to most merchandise with familiar faces on the box.
Because we’ve been picky. We’ve curated this because we won’t lie to you – there is a lot of mediocre Bluey merchandise out there. Stuff that slaps on the characters as a badge of sort they didn’t really earn. Cheaply made dolls with paint that rubs off by day two. Playsets that are lacklustre at best. Items that look fine on a shelf but disappointing played with. We’ve done the hard yards so you don’t have to spend a Sunday afternoon digging through a shelf rifling through the backs of boxes.
What you’re left with are toys that just play. Items that you’ll actually enjoy watching a three or four year old play with. Items they’ll pick up and put down and pick up again, not because you’ve asked them to but because they’re genuinely well-made toys that happen to be decorated with the mascot of the funniest kids show around. Bandit and Chilli behaving in ways that have you smirking, shouting and everything in between. The Heeler family, who adopt so many relatable parenting styles you’ll feel something inside. Bingo. Big feelings Bingo. And everything in-between that makes up the cosy world of Mackenzie Street that kids don’t watch, they live inside their heads for hours on end.
Bluey toys are some of our top sellers. And it’s for the same reason your little ones keep asking for more. They aren’t just toys. When you gift one, you’re allowing children to lean further into a world they already love. Sure, birthdays and Christmas are guaranteed but if like us you’ve ever had that party invite or gift-sore occasion that needs something big. This is it. Toys they’ll actually play with that you’ll secretly smile at while they do.
We kept this list short for a reason. These are all toys we’d hand over ourselves. Each carefully selected because they pass the test of being good enough to stand alone without Bluey plastered on the front. That’s our benchmark.