Easter
Easter tends to sneak up on you. One day it’s still February and the next shops are selling foil eggs and you find yourself pondering the fate of a chocolate bunny from the local supermarket wondering whether that’s really the best you can manage. Spoiler alert: we don’t think it is. And it’s not because the gesture should be grand, just quite the opposite. Easter is an excuse to give someone something that you’ve actually spent a second thought on and nine times out of ten people completely overlook that opportunity.
This collection is our answer to soggy eggs and下滑 merciless bright sugar. Easter is an occasion that deserved better than shopping blindly for something pink. It falls oddly between hurdles year after year. For some people, it’s bigger than birthdays. We all know someone who talks Thanksgiving up to be Christmas. But there’s still an intention to gather. Kids get crazy excited over very little and there’s a warmth in the air that deserves to be marked.
The tradition of eggs is nice. And we’re not knocking anyone who wants to celebrate with chocolate. There is just so much more you can give that feels well-intentioned and will actually last past Easter afternoon.
Whether you’re shopping for someone across all corners of that tricky Easter divide, we’ve got you covered. From that small something for the kid who already has everything. To a special token of thanks for the person who relentlessly feeds you every year. To that friend you only ever catch up with at this time of year and want to say ‘I was thinking of you’ without leaning too heavy. Everything here celebrates the season it sits in. Fresh and tasty and bright options that don’t feel reliant on being in season to work.
Every item in here was considered far past whether or not it had a pastel wrapper or a rabbit logo. Does Jeff really need another coffee mug? Will I feel bad if I don’t gift this sweater? Would I rather receive this? If we answered no to those at any point we scraped it. It’s why this isn’t filled with all the things you can technically get someone for Easter. What you’re left with is a small, carefully curated list of gifts. And that’s the point. Easter will happen every year. When the time comes you’ll be glad you know have a good place to go.