Arsenal
Buying a gift for an Arsenal fan shouldn’t be difficult. Right up until you find yourself staring into the depths of the official club shop pondering if yet another scarf is really the best idea. Spoiler alert: it’s not. The difficulty with football gifts is that they are obvious. And obvious equals lazy. The shirt they already have two of. The mug that’ll join three others in the cupboard. The keyring that’ll be relegated to a drawer by the end of February. We set out to be better than that.
We thought about you, the Arsenal fan in our lives. Some of you supported the club as kids, fuelled by tales of the Invincibles. Some of you are relative newcomers, lured in by this team; by this squad and by the feeling that Arsenal are building something tangible at the Emirates right now. What matters is that you care. And when you care about something gifts that reflect that are received entirely differently to something that just bears the badge.
When picking our final pieces we asked ourselves one question. Would we buy this for a friend or family member who I know loves Arsenal? Would I wrap this up and hand it over with pride? If the answer was no, then it didn’t make the cut. Regardless of if it would sell or make a nice-looking article. Everything we’ve chosen has a reason to exist beyond staying in a gift sack.
From inspiring an arsenal fan suffering through aChelsea fan’s Christmas to celebrating another birthday before a north London derby, our collection has been curated with every occasion in mind. Because each gift has been handpicked by us, there’s no filler. We don’t strive to create collections containing hundreds of pieces. Arsenal fans have had enough banter this season without having to pretend they liked that generic tote bag nobody uses. Everything we picked, we love. We want you to love it too. That’s the only criteria we care about.